Amazon Launched Hindi Language Support in App as well as in Mobile Web Version


The world Largest E-commerce company Amazon launches the Hindi language version in App as well as in website.The Hindi language  version of the Amazon is first seen in App, Mobile website and then in desktop website. 


Why Amazon Launched Hindi language version? 

Amazon wants to increase the Indian customers so for that company launches the Hindi language version to address 100 million users also it will help the customers to read the content in Hindi and decide the right product easily. 

Amazon, Hindi version
Amazon Mobile View Hindi Version

Good Indian Market Condition

Amazon knows very carefully about Indian Market,Today India  is a big E-Commerce market in the world  and has an internet users base of about 470 million as of July 2017, about 40% of the population.

Why Amazon takes this Decision? 

Despite being the second-largest user base in world, only behind China (650 million, 48% of population) ,so to enhance the growth of business, to satisfy the customer needs,to develop new policies,to ensure what the customer wants Amazon takes this decision very carefully. 

Amazon App Hindi Version. 

Flipkart is the Competitor of Amazon in India 

On the other hand flipkart is the largest E-Commerce company in India. As of 2017, Flipkart held a 39.5% market share of India's e-commerce industry and everyone knows US based retail company Walmart, recently Walmart acquired flipkart so  Amazon wants to increase the customers fastly. Walmart  the main competitor of Amazon try to enlarge  the business that's why he Buys 77% stake of flipkart.

Amazon Business

As we all know about the company business Amazon is the largest E-Commerce company in the world and holds ranks first. In India there are 10 million prime customers and held 30% market share .The Company business is related to online shopping related to Lifestyle, Electronics,Fashion Products,Bills and Payment etc.

Customers

There are 100 Million plus customers who buys the product through online website, apps and the number is daily increase a report says that India’s e-commerce market increase to $200 billion by 2026.  Due to this Amazon try to develop the strategies for increase the customers  rapidly.
Let us see what the affect will seen in the upcoming years.

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